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A excellent design is not just graphical in nature, but also the planning of processes to attain certain goals. Large corporations clearly understand this and incorporate every form of design into their plan to achieve success. For a good corporate design, we need to follow the two main steps:
- Design, as in artistic sign (logo, typography, colors)
- Design plan (brand)
A logo is designed for instant gratitude of company. Just look at the above images, the names of the companies should directly popup into your mind. But a logo is only one feature of a company’s brand strategy. It helps to distinguish a company from its opponent.
Typography is the art and method of arranging type to make written language readable and beautiful. The agreement of type involve following six steps:
- 2-Point size
- 3-Line length
- 6-Space within the letter pairs
Typography is possibly one of the more easy to get to parts of learning design, simply because of how easy it is to modify and play around with the text to get instant results. You have to refine your typography skills so that you can design amazing that looks well and effective, it should be clear and useful for readers.
Choosing the perfect chromatic palette is important in order to effectively communicate the message, in order to fortify the idea of a unique thing and to create brand awareness. A graphic designer usually should be careful when designing the visual identity of a large corporation. The corporate color scheme that the designer chooses makes a strong declaration about the organization and how it does business.
Branding is the most significant aspect of any business. But what is meaning of “Branding”. Brand means that your brand is your promise to customer. Consistent, planned branding will lead you to a strong brand equity, which means the added value brought to your company’s harvest or services that allow you to charge more for your brand than what the same.