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- The go up of the Worldwide Web has paved the way for the comparatively easy entrance of small and medium-sized enterprises into the competitive world of business, and it’s also made it easier for them to promote and sell their products and services. Creating a website however, is never an easy thing to do, since it requires a lot of planning, creation, updating, and endorsement. Here’s a brief overview of the trends and innovations that are dominating the web design industry today.
- Infinite Scrolling
Today, the trendy social media sites such as Facebook, Tumblr and Pinterest are now fully behind infinite or boundless scrolling. Boundless scrolling means that the website has the skill to automatically load more content, particularly when a user scrolls directly to the bottom of the page.
Web design expert have now fully adopted the endless scrolling effect, as a way to improve user experience, by eliminating pagination and loading the satisfied that users truly want, without compelling them to load extra pages.
- Content Is Still King
While the website developers of yesterday were too listening carefully on flashy logos and affiliate ads, today’s seasoned, and more innovative, crop of web designers are paying extra attention to the information that online visitors are more interested in. Thus, they’re designing around content, as opposed to heavy content into a finished design.
Apart from putting a premium on content, websites are also designed in a simple and minimalist manner, to provide visitors just exactly what they are looking for. Many web design experts also firmly believe that websites which are mainly built around content are more likely to drive targeted traffic, and create better conversions for e-commerce sites.
- App-Style Interface Design
The mobile websites of today now have app-style user interfaces, which have a native look and feel. The conventional user interface design patterns today include top title bars, icon-based tab bars, pre-formatted tables and large buttons.
- Single-Page Sites
Content-first website design, along with never-ending or boundless scrolling, has led to the increasing popularity of single-page websites over the past two years. Single-page websites frequently put emphasis on designing that’s “above-the-fold”, so that website visitors will quickly find what they’re
looking for in just one page.
- Full Video & Photo Backgrounds
While over-sized image backgrounds are still popular today, a lot of mobile websites are now incorporate videos and photos in their background designs, in order to appeal to the more insatiable visual appetites of today’s Internet users.
One of the most popular web-design phrases in the past two or three years is “responsive design”. Responsive design usually uses a single design, and it uses CSS too, to imaginatively restyle the website and to effectively display on different devices and screen sizes.
In simple terms, “responsive” web design simply refers to the fact that a website has been shaped in such a way that all of the content, images and structure remain the same, in spite of of what device is used (laptop, smartphone, iPad). For instance, when someone accesses a website using a tablet, the website retracts to fit the device’s screen.