The Importance of Good Web Design
The aspire of the study was to decide whether special design elements and content factors prejudiced trust among users visiting health websites.
The most astonishing revelation was that design elements are exponentially more powerful than happy, in terms of distrust. When asked to describe why they mistrusted a website, 94 percent of comments were straight related to web design elements, while only 6 percent referenced specific content. While the study was directed towards health sites, it seems sensible that the same basic values would carry over to other industries. specially, here are some of the elements study participants pointed to when mistrust a website:
- Busy or complex layouts
- Pop-up advertisements and showy ads
- Small print that’s hard to read
- Boring web design/lack of color
- Slow website intros and load times
Content Still Matters
Web design strength be most significant, but content is still vital. When those same participants were asked to provide reasons for why the trusted particular websites, content played a role in 83 percent of the answers. Participants liked sites that were informative, relevant, fresh, clear, and impartial. They specifically enjoyed when sites gave age-specific information and provided answers for regularly asked questions
The Far-Reaching Effects of Web Design
Both content and web design are extremely important, and in addition, they go hand-in-hand. Without quality design, your visitors likely won’t take the time to read the content you’ve invested in. “Web design must be viewed throughout the lens of your entire business, or it will fall flat.” And while your site design should make happy human eyes, it also impacts other areas of your company – specifically SEO, branding, and conversion rates.