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Here’s our list of 2015’s crucial trends. Some ideas are featured in net magazine’s feature. Most controlled here are exclusive, and you won’t read them anywhere else.
01.Massive background images
More massive background images in 2015, “used beside rich typography and subtle parallax effects”, largely due to the lead taken by massive brands such as Apple and Google Nexus.
02. Card-based design
Card-based design will be big: “Content needs to fit on different types and sizes of screen, and cards are the easiest way to make that work across platforms.” He adds this presents a design challenge, since cards can be dull, “but we’re seeing fun, clever takes on this from companies like Google”.
03. Digital-first branding
As more companies realize their customers’ primary experience with them is online, we’ll see more digital-first-approach to branding”. Companies “ditching customary branding agencies who treat the web with the same care as a branded mug”, instead “commissioning digital agencies to imagine a brand that works first online before filtering down to other channels.
adds this may result in “more brands with responsive, fluctuating logos,” which will “force designers to think about a logo from ‘big picture’ to ‘minute detail’ as it scales”.